Don't Drink _____, Drink WAT-AAH Campaign...

"WAT-AAH!, The First Functional Bottled Water For Kids, Fights Soda Companies With New Ad Campaign: 'Don't Drink _____, Drink WAT-AAH!'

Launched May 3rd, WAT-AAH!, the first functional bottled water for kids without sugar, coloring or calories, takes on soda manufacturers with a bold new advertising campaign: "Don't Drink _____, Drink WAT-AAH!". With "_____" filled in with the words "Soda," "Sugar," "Junk," and "&#%+!," the campaign has a clear and direct message: to make moms and kids aware that there is an alternative to soda and other sugary drinks that tastes great, is legitimately healthy, and genuinely cool.

"The soda bubble is bust. Kids know it, their moms know it, but so do the soda manufacturers," says WAT-AAH!'s CEO and founder Rose Cameron. "That's why they have launched an overwhelming number of so-called 'healthy alternatives,' such as juice based drinks or enhanced water beverages. But the truth is that these 'healthy alternatives' often have as much (and sometimes more) sugar than the sodas they are meant to replace." Cameron continues, "water is the true alternative to soda, but up until now kids have found it boring and preachy. Not anymore. WAT-AAH!, 100% sugar free, ultra pure water, convinces kids that drinking water is far from boring!"

Founded in New York City in 2008 by Rose Cameron and her son, Jack, WAT-AAH! is the first water "cool" enough to convince kids to switch away from soda and other sugar laden beverages that litter the marketplace. With one in three children in the US considered to be overweight or obese, WAT-AAH!'s mission is clear: to reverse the established behavior and dependency on sweetened drinks among American children, thus reducing the alarmingly high rates of childhood obesity."

To learn more about WAT-AAH!'s products, company information and efforts to combat childhood obesity, please visit http://www.wat-aah.com/.

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What ABCD Diaries thought of WAT-AAH:

I don't know what it is about WAT-AAH, because it tastes just like water to me(which is the point, I'm pretty sure) but A was absolutely thrilled to be drinking it! Maybe because she could ask for WAT-AAH! instead of plain old water. Maybe the cool colors and graphics on the bottle. Who knows, but WAT-AAH definitely gets an A+ from ABCD Diaries for making my kiddos ask for water over their standard juice. We're pretty good at diluting our 100% juice and limiting it to one cup a day, but even that one cup of juice was replaced by WAT-AAH during this review. So props to WAT-AAH for making drinking water more exciting for my family and others all around the US.

Disclosure: ABCD Diaries was given some sample bottles of WAT-AAH for review purposes only. We were in no other way compensated. The opinions expressed in this review are ours and ours alone.