"For more than a year, BTB Sunglasses were test
marketed at professional events, trade shows and retail establishments
gaining valuable insight and feedback from the marketplace. The market message
was clear and consistent.
Due to the economic times and the increasing education of the consumer, high priced sunglasses were not selling. High priced sunglasses retailing between $75.00 to $ 200.00 plummeted and inventory levels of the perceived "High Quality" industry leaders steadily rose in the retail sector. Understanding this trend, our mission was to introduce a line of sport and recreational sunglasses that provided the following:
Due to the economic times and the increasing education of the consumer, high priced sunglasses were not selling. High priced sunglasses retailing between $75.00 to $ 200.00 plummeted and inventory levels of the perceived "High Quality" industry leaders steadily rose in the retail sector. Understanding this trend, our mission was to introduce a line of sport and recreational sunglasses that provided the following:
- Superior Optic Quality
- Complete UVA & UVB Protection
- Frame Construction Materials of the Highest Quality and Durability
- Complimentary Styles and "Formed Fit" for Comfort
- Diverse Usage Applications for the Consumer
- Aggressive and Affordable Price Point
What we thought: These glasses were great for outdoor activities. They did a wonderful job shielding my eyes from the sun, they didn't slip and slide everywhere even when I was at my most active. Not to mention they looked great on! We are a family who spends A LOT of time outdoors and we live in a place where we can be outside all year-round so I know these sunglasses will get a lot of use. The price is extremely affordable for the quality of glasses you receive! BTB has an extensive selection of sunglasses for all sports. Check out the Running Sunglasses or the Golf Sunglasses! These could make great gifts as well! ABCD Diaries gives BTB Sport Optics an A+!
Disclosure: ABCD Diaries was given a sample for review purposes only. We were in no other way compensated. The opinions expressed in this post are ours and ours alone.
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