Mike & Ike's Mummy Mix Review...

Trick or Treat With MIKE AND IKE®

Introducing New Mummy’s Mix

"Just Born, Inc., makers of the MIKE AND IKE®, PEEPS®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS® brand candies, confirmed that the legendary candy duo, Mike and Ike have parted ways. The pair cited irreconcilable creative differences, which has been confirmed, suggesting that Mike and Ike will stop collaborating on their famous fruit chewy candies.

MIKE AND IKE® candy, with varieties such as Original Fruits, Tropical Typhoon®, Berry Blast®, Red Rageous!™ and others, will continue to be offered at retailers this Halloween despite the split. Consumers will see no changes in flavors or distribution. These tasty treats are perfect for Halloween trick or treaters! 

Well before Mike and Ike split, they developed a new product offering for Halloween 2012 called MIKE AND IKE® Mummy's Mix.  Ike created Halloween themed artwork complete with a scary mummy on the front of the box.  Mike picked the 5 most appropriate autumn colors from the vast fruit candy assortment:  yellow, orange, purple, green, and red.  It's a shame they split up before the new product launched for this Halloween season.  The New MIKE AND IKE® Mummy’s Mix is available in a 5 oz box which is perfect for Halloween parties as a gift or as a candy dish item.

MIKE AND IKE® candy is available in various pack sizes boxes from snack to take-home bags at prices ranging from 25-cents to a few dollars.  They can be found in supermarkets, mass market retailers and drug stores. 

The independent and talented duo has decided to follow their true passions. Mike is a musician at heart and produced a music video; Ike is an urban artist and a lover of art. Their split is not unlike that of other famous celebrity duos like Simon and Garfunkel or Lennon and McCartney.

“People of all ages love MIKE AND IKE® and we are reassuring fans and our retail partners that our famous fruit-chewy candies will continue to be produced and sold  this Halloween as we get this resolved,” says Caitlin O’Connor, Assistant Marketing Manager for Just Born."

What we thought:  We love Mike & Ike candies and we hope they get back together soon:)  In the meantime, the kiddos and I are really enjoying the Mummy Mix!  The bright colors and fruity flavors are perfect for our Halloween candy dish and the smaller sized bags are perfect for passing out the to the trick or treaters.  ABCD Diaries gives Mike & Ike Mummy Mix an A+!

Disclosure: ABCD Diaries was given samples for review purposes only. We were in no other way compensated. The opinions expressed in this post are ours and ours alone.