*DISCLOSURE* Thank you to SOS Hydration for providing product samples in order to facilitate this post. All thoughts are strictly my own.
SOS Hydration (www.SOSHydration.com ), makers of science-based, research-proven and best-in-class family hydration drink products, today announced the launch of its first annual September “National Family Hydration Awareness Month” initiative, during which the public is invited to learn about the physical, cognitive and emotional benefits of pre-hydrating to avoid becoming dehydrated. Throughout September “National Family Hydration Awareness Month,” families will enjoy an assortment of activities and benefits aimed to help them become, and remain, hydration-minded as the new school and business year kicks into gear. From its web site at www.SOSKidsHydration.com, families can learn more about the science of hydration and see the full line of SOS Hydration products for both adults and children.
Also commencing September 2021, children across America can enjoy SOS Hydration’s healthier and more effective alternative to the mass-market sugary drinks targeted to children. The company’s new child–specific, low sugar electrolyte drink mix formula—SOS Kids, featuring PAW Patrol®—is now available online at SOSHydration.com, Walmart.com starting September 11 and, also this September, will be exclusively available on shelves in every Walmart store throughout the United States.
“As a dad of two young girls I wanted a better-for-you lunch box alternative to the high sugar, unhealthy beverages marketed at children...plus I understand the power of PAW Patrol,” said James Mayo, Co-Founder and CEO of SOS Hydration. “My girls love the pups and I love what they stand for. With our company having formulated the first kids-specific electrolyte, vitamin and mineral drink, my wife and I felt the PAW Patrol franchise was a perfect partner since their values mirror our own. The pups now grace the packaging of our SOS Kids line that not only tastes great, but also gives children that boost of hydration—all without the artificial ‘nasties’ and high sugar content of other so-called solutions on the market.”
SOS Kids was specially-formulated for daily hydration by SOS Hydration Co-Founder and board certified Internal Medicine physician Dr. Blanca Lizaola-Mayo to help keep children optimally hydrated, and actually avoid becoming dehydrated in the first place—a condition that compromises the body and mind in a variety of ways. SOS Kids has only three grams of sugar; is boosted with Vitamins A and C, minerals Zinc and Magnesium; and contains no artificial additives—all designed to keep kids ahead of their hydration needs so they can perform better and get more from their days. “The first sign of thirst means you are dehydrated,” notes Dr. Lizaola-Mayo. “SOS helps the body absorb water two to three times faster than drinking water alone and provides a better alternative for children over juices, powders and other sports drinks laden with unnecessary sugar, calories, carbohydrates and additives.”
Mayo added, “SOS Kids is a valuable addition to our popular adult hydration line that is based off independent and 3rd party research for maximum advocacy,” Mayo said. “We’ve also put our product formulas up for independent research so that we can base our claims on fact rather than self-promotional rhetoric. One need only review the ‘How does SOS Compare’ page of our web site to appreciate the comprehensive suite of reasons putting our formula in a scientific league of its own. We want consumers to fully vet us against our competitors as well as published scientific standards so they can truly understand appreciate what sets up apart and makes our product worthy of their hard-earned dollars.”
About SOS Hydration
SOS Hydration is a science and research-backed electrolyte drink for both adults and children that is based on proven sports and medical findings to help the body absorb water two to three times faster than drinking water, alone. The brand’s corporate mission is to drive the hydration education though facts and apt formulations rather than marketing spin and hype. NBA great and former Olympian Charles Smith is actively involved with the company, and Kevin Harrington—famed sales and marketing guru and original Shark Tank member—recently joined the SOS team as an investor and advisor. SOS has also partnered with Global Empowerment Mission and Bethany Frankel’s BStrong Foundation on philanthropic endeavors. SOS Hydration is founded by former quarter mile runner, former British Mile Champion and former Army officer James Mayo who serves as company CEO; Blanca Lizaola M.D, a board certified Internal medicine physician finalizing a fellowship in gastroenterology and transplant hepatology; and former national middle distance runner Tom Mayo. Learn more and get hydrated at www.SOSHydration.com.
Disclosure: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.
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